What are the three streams of social marketing?

Up-stream, Mid-stream and Down-Stream Social Marketing.

What is upstream marketing?

Upstream marketing is a type of marketing strategy that focuses on a specific group of customers and identifies their particular needs. It is a long-term approach to business that considers future results.

What is upstream and downstream in social marketing?

Different from downstream social marketing, which focuses on producing individual behavior change, an upstream social marketing program is designed to change the macro-environment surrounding people’s lives to influence or change individual behaviour or attitude.

What is downstream marketing?

Downstream marketing is when you do the bulk of your digital marketing strategy—the strategic process of identifying how to best approach your audience and cultivate them towards conversion. In order to be successful, your marketing plan will need to be highly detailed, including a content calendar and specific goals.

What is the difference between downstream and upstream marketing?

Upstream marketing is focused on strategy and the long-term market situation, while downstream marketing looks at tactics and supporting the company sales team. Distinguishing these types of activity can help build a bridge between marketing and sales, benefiting both.

What is an example of downstream social marketing?

The ‘Get Moving’ campaign has been developed by the Social Marketing Unit of the Federal Department of Health and Ageing and is an example of ‘downstream’ social marketing as its focus is on influencing the behaviour of individual children.

What is the difference between upstream and downstream marketing?

What is difference between downstream and upstream marketing?

The terms “upstream” and “downstream” refer to two different, but equally important, aspects of marketing. Upstream marketing is focused on strategy and the long-term market situation, while downstream marketing looks at tactics and supporting the company sales team.

Downstream marketing is the “traditional” form of marketing. It attempts to reach customers by promoting goods or services that are already developed to a targeted demographic. This may be done through advertising, displays, trade shows, and other forms of promotion.

What is upstream market?

Upstream Market. Definition – What does Upstream Market mean? Upstream Market is one of the sectors of the oil and gas industry which deals with exploring hydrocarbon reserves, extracting and transporting them for further processing. At times it is also referred to as Exploration and Production (E&P) market.

What is upstream business?

Definition of Upstream Business. Upstream Business means any business of the Debtors that is not part of the Downstream Business. Examples of Upstream Business in a sentence. The Company shall employ the Executive as its Executive Vice President of Upstream Business Development.