What is pastel kei?

Fairy Kei (フェアリー系 or フェアリーファッション) is a Japanese pastel fashion that is based on a Yume Kawaii aesthetic with a focus on 80s children’s popculture.

Where did fairy kei come from?

Fairy kei is a Japanese street style that originated from the Harajuku district in the early 2000’s. It first appeared two months after the emergence of the Spank! store, but spank kei and fairy kei are two separate styles and Spank!

What is kei fashion?

Visual kei is a style created in the mid-1980s by Japanese musicians consisting of striking makeup, unusual hair styles and flamboyant costumes, similar to Western glam rock and glam metal. Androgyny is also a popular aspect of the style.

Is Fairy Kei alternative fashion?

Fairy Kei (フェアリー系) is a japanese pastel fashion with a focus on 80s children’s popculture. It is often used as a casual alternative to Sweet Lolita.

What are the types of kawaii?

Types of Kawaii

• guro-kawaii –grotesque cute. This is cute done in a disturbing, grotesque way.
• kimo-kawaii – creepy cute. Think cuteness to the point of being creepy.
• busu-kawaii – ugly cute. Can ugly be cute?
• ero-kawaii – sexy cute. Best example: the French Maid.
• shibu-kawaii – subdued cute. Everyday cute.

Is kawaii fashion alternative?

One form of fashion that has emerged in this area since the 1980s is alternative kawaii fashion. ‘Kawaii fashion’ is a broad term which refers to fashion informed by the concept and aesthetic of kawaii.

Is kawaii childish?

Kawaii (Japanese: かわいい or 可愛い, IPA: [kaɰaiꜜi]; ‘lovely’, ‘loveable’, ‘cute’, or ‘adorable’) is the culture of cuteness in Japan. It can refer to items, humans and non-humans that are charming, vulnerable, shy and childlike.

What is a kawaii personality?

Kawaii girls have sweet, nice attitudes that everyone loves! They giggle a lot, are super kind to everyone around them, never pick fights, and are just pleasant to be around! Kawaii is all about being adorable, so find things that you like.

What kind of fashion does fairy kei wear?

Fairy kei is a kawaii and pastel based style, heavily inspired by 80s pop fashion. The style is closely related to the popular brand SPANK!. Fairy kei is often confused with Decora, Pop Kei, and sometimes Sweet Lolita.

Where does the name Fairy Kei come from?

Fairy kei (フェアリー系) loosely translates to “fairy-style.” It is assumed the name refers to the fairy-like aesthetic of the pastel color scheme and cutesy motifs. However, the origin of the name is unknown. Fairy kei has a long history before its official creation.

Who are some famous people in Fairy Kei?

As early as the 1990s, designers like Sebastian Masuda and Sayuri Tabuchi were curating second-hand and designer stores catering to similar styles to fairy kei. These trends toward the aesthetic grew greatly at the opening of SPANK! in 2004, and jumpstarted the creation of fairy kei fashion.

What’s the difference between pop Kei and Fairy Kei?

Although fairy kei is closely tied to SPANK! fashion, the creator of SPANK! sees the two as separate, and considers Pop Kei to be a better reflection of the store’s actual style. Fairy kei is focused on creating a cute and vintage look. Specifics for that look are very broad, with no particular silhouette or strict rules.