Video today is present everywhere: on television, on the computer, on cell phones and the like – and is also used by many people for different purposes. So it is extremely important in this digital age to learn how to edit videos. Because it is a medium that makes the most of each audiovisual resource, video has become the most attractive way to get a message across, especially on the internet. Whether you are a journalist, publicist, YouTuber … anyone who is or wants to be in digital media. Video editing software can help to make yourvideo more attractive.

It is important to remember, however, that a good video needs good editing. Bad audio, erroneous clippings, lack of lighting adjustments… all of which makes the audience reject the content. Those who produce videos need to know that there is a purpose to everything, no animation or cutting is done at random – there is a whole technique behind editing to make the content more attractive.

If you don’t know how to edit videos, you are at serious risk of not being seen by your audience. By 2021, the forecast is that 75% of all mobile traffic in the world is to access video content.

And even today, in 2020, most people would rather watch a video than read about a product.That is, if you are not yet producing video content, chances are that part of your audience is ignoring you.

And not because they are not interested in your product or service, but because you are not offering content in the most consumed format.Now, one thing is also certain: there is no point just making video for making and editing anyway.Putting it in the movie maker can do it.

Video editing is no longer the monopoly of professionals. Now amateurs can also edit videos thanks to the help of quality software, one of which is Wondershare DemoCreator which we will discuss in this article. There are many moments in life that deserve to be immortalized, ranging from wedding moments, graduation moments, barbecue parties and so on. Contacting a professional to edit videos can be a hassle. How about using tools that can make us capable like a professional?

Why Wondershare DemoCreator?

It’s simple but powerful! Yes, actually only for those two reasons we recommend Wondershare DemoCreator. It is a screen recording software which can capture all desktop activity as well as edit videos. This software is very reliable for making video tutorials, presentations, demonstrations to just editing videos. You can even record your mouse movements, clicks and keystrokes. Its editing function allows you to add special effects including animations that will attract anyone to watch your video.

DemoCreator provides great cursor effects:

As mentioned above, you can add effects that can make your video look more professional, one of which is the cursor effect. There are basically 3 types of cursor effects; Left Click Ring, Left Click Sound and Cursor Highlight. These 3 types of effects can make your video stand out from other videos.

Great annotation tool

Annotations make your video more informative. How? With the annotation feature, you can add graphics and text. If you want to promote your product through video then the ability to add graphics and text is very important. The annotation feature of Wondershare DemoCreator doesn’t stop at graphics and text. You can also add dialog boxes, banners, sketch animations, arrows and so on.

Text tool

This doesn’t just add text but also adjusts text like font size, text opacity, text border, etc.

Green screen effect

Have you seen a video with a green background? Looks charming, right? Wondershare DemoCreator provides a green screen effect that will take your videos to a whole new level!

Transition effects

There are 13 transition effects on offer and all of them are stunning. You can add effects like evaporate, dissolve, erase and many more.

Add some stickers to your video? Why not? You can get tons of stickers with various themes; games, social media, education, etc.

Export your video

Once you’ve finished the editing process, you can immediately export your video in various formats; MP4, WMV, AVI, MOV, GIF, MP3.

Wondershare DemoCreator is available in free and paid versions. It is recommended that you try the free version first and once you are satisfied with it, you can switch to the paid version.

The importance of video content is clear when analyzing people’s habits. According to a survey, online video consumption has increased by 90% in recent years. The main reason for the popularity of this format is that it offers content that does not air on TV.

Video is a very powerful tool for brands to increase their visibility and reach their audience with relevant content. After all, you can use a number of different formats with this medium, something perfect for generating identification with the audience that your company is trying to captivate.

A good marketing strategy knows how to take advantage of the resources at its disposal. The profile of the desired audience and the brand identity are taken into account in order to act on the right channels and achieve their goals. It is in this context that the importance of video content to help your company become clear.

The improvement in the performance and speed of the mobile internet and the ease of accessing YouTube on a daily basis have made the consumption of videos highly popular among various segments of modern society. This format is no longer thought of just for big projects to become something common, that any brand can create and enjoy.With the help of video editing software like Wondershare DemoCreator, you can explore your creativity in a video that will be useful, not only as a keepsake, but also as a tool to increase your brand promotion.

Hopefully this article useful for you. Thank you and good luck!