What is the Merchants of Cool summary?

Summary: This Frontline documentary, Merchants of Cool focuses on the energy and resources marketing firms devote to finding what teens collectively decide is the “next big thing” or “cool.” The documentary describes these firms as the merchants of cool and suggests that they are doing much more than simply catering to …

What is a midriff in Merchants of Cool?

The “midriff”–the character pitched at teenage girls, is the highly-sexualized, world-weary sophisticate that increasingly populates television shows such as Dawson’s Creek and films such as Cruel Intentions.

When did Merchants of Cool come out?

2001
The Merchants of Cool: Frontline/Initial release

Who directed Merchants of Cool?

Barak Goodman
The merchants of cool [videorecording] / produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston.

What is the main idea of generation like?

In Generation Like, author and FRONTLINE correspondent Douglas Rushkoff (The Merchants of Cool, The Persuaders) explores how the perennial teen quest for identity and connection has migrated to social media – and exposes the game of cat-and-mouse that corporations are playing with these young consumers.

How does mass media portray the typical teenager?

Many mediums of entertainment portray teenagers as emotional, overly dramatic and immature subjects who cannot make rational decisions. These portrayals make real teenagers feel they are missing out on components of the high school or teenage “experience” that the media likes to grossly exaggerate.

What is a midriff in marketing?

The Mook and Midriff are metaphors for young men and women typically portrayed in the media. They are shallow, self-absorbed characters inordinately focused on physical appearance and personal satisfaction. The effects of this new media culture can be seen in many ways.

How do I market my teenager?

10 Tips on Marketing to Teens

1. Connect with them on social media.
2. Build a strong presence on YouTube.
3. Celebrate their uniqueness.
4. Make it easy for them to pay.
5. Be outstanding at the retail basics.
6. Offer value.
7. Protect their personal data.
8. Use technology to enhance the shopping experience.

What television show did the actor who was using social media to promote his image from?

The Big Little Lies actor made the request via social media after whoever runs the Team Mitch account shared a GIF of Scott’s character from Parks and Recreation in response to the news that President Donald Trump said he would fill a Supreme Court vacancy before the 2020 elections despite Republicans blocking Merrick …

What is the social currency of this generation?

Douglas Rushkoff defines these as “the social currency of this generation, Generation Like. The more likes you have, the better you feel (Generation Like). It is evident that status-seeking activities have always been of high concern for individuals and influences the ways in which they display themselves to the world.

What is normal behavior for a teenage girl?

Typical teen behavior includes a focus on one’s friends and a desire to be independent of the family, to be one’s “own person.” Your teen will not talk to you as often as he or she used to, and he or she may pull away, or not want to be seen in public with you.

How does media influence our daily life?

Media is the best way to spread knowledge, information and news from one part of the world to the other. Media educates the people to know about their basic rights and how to use them. It is also a link between the government and people because all the policies and activities of government are conveyed through media.

Who are the merchants of Cool on PBS?

In “The Merchants of Cool,” correspondent Rushkoff details how MTV and other huge commercial outlets orchestrated the rise of Limp Bizkit–despite the group’s objectionable lyrics–and then relentlessly promoted them on-air.

Who are the merchants of Cool on Frontline?

The Merchants of Cool. FRONTLINE journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups.

What did merchants of Cool do for teens?

Take MTV. Long considered to be the arbiter of teen cool, the late 1990s saw MTV’s ratings on the wane. To counter the slide, MTV embarked on a major teen research campaign, the hallmark of which was its “ethnography study” — visiting teens’ homes to view first hand their lives, interests and ask some quite personal questions.

Who are the characters in merchants of cool?

The “midriff”–the character pitched at teenage girls, is the highly-sexualized, world-weary sophisticate that increasingly populates television shows such as Dawson’s Creek and films such as Cruel Intentions. Even more appealing to marketers is the “midriff’s” male counterpart, the “mook.”